Learn how to validate your idea, and rapidly improve your project with with customer feedback.
Discover news ways of understanding the problem you're solving, and produce tons of great possible solutions.
Self-reflect on your value and abilities in order to understand what you're capable of, and how you'll succeed.
Get strategic with this lightweight framework to help you articulate your vision, challenge your hypothesis, and position your startup.
What value, skills, or relationships do you bring to the table?What are you capable of achieving? What are your personal strengths, and weaknesses? What would other's say you're good at?
Consider how you could leverage your time, money, and relationships. What can you afford to lose? What’s your risk tolerance? What are you putting into this?
Identify people both from your network, as well as those you aspire to work with. Who are these key influencers, collaborators, and mentors you could work with, and learn from? How could they help you?
Why are you doing this? What’s the underlying motivating factor? Are you scratching your own itch? Solving your own problem? Why is this important to you?
Think about how the world currently looks like. How would it look if your project was successful? Why would that be better?
What are the barriers that have historically prevented this world from existing? What's holding you back? How might you overcome these?
What terrifies you about this journey? How will you overcome this fear in order to take action? What personal or professional sacrifices might you have to make in order for you to endure this journey and be successful?
Think about your hypothetical customer. What are their desires, their anxieties, and the job they’re hiring your product to do? What is the customer seeing, hearing, doing, or feeling immediately before using your product? What are they doing after?
Determine the correct problem to solve by defining your customer's pain points. What key insight do you have that other products haven’t considered, yet? State this as a hypothesis.
Often your customer will have identified key insights, or have found creative solutions to their problems you haven't yet considered. Describe your project to 10 people that match your customer hypothesis. Does your project relieve their pain points? Identify three potential, alternative solutions that might solve your customer's problem.
Creators Cards – Helping people be better at starting a startup.